Spark Analytics

Spark Analytics exists to provide data analytic services to fiber and electric co-ops. As part of the Ozark Electric and Ozark Go co-op themselves, their mission is to help other co-ops turn complex data into clear, strategic action. When the Ozark Go executive team came to Revival for help, their mission was clear: help tell the story of using analytics to improve the business of other co-ops.

Design Strategy

One of the first ideas that was given was to use the branding idea of a spark. A spark represents a lot of things: growth, energy, and movement. It is also a fitting image for a logo built for helping other electric and technology co-op service providers. With bright yellow and contrasting black, we embraced the idea of a spark logo. We finally landed on a logo concept that would include a bolt of lightening as well as an "S" for Spark. The result, an energetic brand logo that honors their cooperative roots and reflects their technology-driven work in the fiber and electric space.

The Landing Page Design

Another objective was to create a simple and yet compelling landing page for Spark to be able to share their offerings with other co-op providers. The main message: "You can't manage what you don't measure." Complete with snapshots of their dashboards, we landed on a clear and yet dark design. We also incorporated some tasteful and gentle animation.

Revival presented Spark Analytics with a bold logo and simple landing page that communicates forward momentum, long-term scalability, and their commitment to providing high-tech analytical solutions. The client feedback was positive and encouraging. Another great win for the co-op space!