Wilson Negotiation Group is a CPG negotiation consulting and training company located in Bentonville, AR. Their mission is to help consumer packaged goods professionals understand excellent negotiation tactics and be prepared with effective strategies for winning. The Revival Agency worked with the WNG team on the construction of their website, messaging, photography, and videography.
Wilson Negotiation is more than a typical consulting firm. They carry exceptional standards and their training is world-class. Thus, their marketing needed to turn heads and exude the same level of confidence and excellence that they deliver to their clients. The website design took inspiration from London architecture, Wall-Street, and C-suite themed visuals. With hints of gold, white space, bold messaging, and dynamic background patterns, the website reflected a sleek and yet dynamic brand.
The Revival team spent time with Wilson Negotiation Group working through the Storybrand framework. It was clear through our discussions, too many companies are underutilizing negotiation tactics and are leaving money and opportunity on the table. The solution: hiring a qualified team to help them understand proper tactics and the mindset of negotiation. Through thoughtful collaboration, we were able to combine bold copy, facts, testimonies, and direct titles to get straight to the point on the website - more people need Wilson Negotiation's help. Additionally, we were able to work with Wilson to nail down the differentiating and compelling offer - few people in the negotiation consulting and training industry have the real-life experience of negotiations that the Wilson team has.
We staged a photo and video shoot utilizing a local co-working space and talent. The results were warm, inviting, and reflective of the Wilson Negotiation trainings. From a mock workshop to staging fake negotiations across a conference table, we captured a wide variety of action shots. We also captured a variety of videos from testimonials, workshop descriptions, to business overview content. The mission to display Wilson Negotiation Group as a world-class operation capable of training the top retail professionals was accomplished.
The final results were stunning. A beautifully designed website with excellent visuals displaying the experience that Wilson Negotiation provides their customers.
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