The 808 Ranch

The 808 Ranch is a technologically innovative, retail-focused purebred Black Angus breeding ranch on the lower Elk River in Southwest Missouri. With a focus on precision genetics and a history of ranching spanning four generations, the 808 has a mission of elevating the quality of the beef supply chain in the United States and around the world. Our project with the 808 Ranch came in partnership with our friends and photographers Miles Witt Boyer and Jared Fincher. They were instrumental in the imagery and the asset creation used throughout the entire website. Revival helped the 808 develop a new website to showcase their brand and work. Their vision was to create a simple, classy, and luxurious ranch brand.

The Style

The 808 was not the typical client... they already had their branding nailed with a clear creative direction on what they wanted. In our first meetings with them, it was apparent they wanted to marry innovation in technology and modern luxury with the heritage of ranching - a unique, but very dynamic style, look, language, and feel. The team at Revival was quick to oblige and followed their lead and creative direction throughout the project.

The Imagery

The Revival team was able to use an incredible collection of photography assets provided by Miles Witt Boyer. Miles and team had staged a variety of shoot days at the 808 and captured everything from sunrise, sunset, animal processing, ranch maintenance, and more. The images were stunning with a mix of natural landscape, ruggedness, herd care, storytelling, personalization, and more. More importantly, the images reflected the standards of excellence and deep commitment to care for the animals at the ranch. With each image, it felt like you could smell the animals and hear the sounds of ranch in person.

The Storytelling

The constant theme was that the 808 was more than a typical ranch, but a trust worthy guide known for ranching success and a growing industry leader in breeding practices. The Revival team worked incredibly hard to keep the message simple, dynamic and yet honest to the nature of ranching - an industry often stereotyped as redneck, uneducated, and behind the times. The reality is that the 808 is leading the charge in innovation and the use of technology in the care of their animals by harnessing data and testing to improve genetic quality. Telling this story was a great learning experience for our team... we learned a lot about harvesting, IVF, and breeding practices. Our mission was to make sophisticated ranching language approachable and easy to understand for anyone, and we did it in a classy and unique way! 

The Website

The website was carefully architected with the style of modern luxury and heritage. We wanted to let the images do most of the talking and pull the viewer into the story of the ranch. Our design practices really leaned on print layout and full screen images, subtle textures, and white space. Textures included hand sketched illustrations of signs, cattle, and farm equipment. One of our favorite elements was creating the history page, an amazing gallery of their family heritage and ranching from Wyoming to Arkansas! We also added subtle animations and movement to draw the viewer down the page and throughout the ranch story around the website. The result: a dynamic and yet calming message and story gently elevated by website design, graphics, and animation.

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Working with the 808 team was an absolute pleasure as we learned about their family heritage and desire to raise the bar of excellence in their industry. The Steiger family was gracious, kind, and easy to serve because they are great people! Their feedback from the project was incredibly positive, affirming, and excited as their story was seen and heard clearly.

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