When we first met with Melissa, owner of Real World Travel, it was apparent she wanted to establish her growing agency as a luxury brand that advertised elegance in every detail. She spoke of luxury brands such as Mercedes, Prada, Louis Vuitton, and others; and we knew that she wanted something dark, sexy, and mysterious. We ended up with an sumptuous website that speaks of extravagant travel experiences, not your average vacation to Disney World or the beach.
The language on Melissa's website is a direct reflection of the type of client she wants to work with - people interested in elegance with a love for luxury, need for adventure, and aversion to boring vacations. From the start, we began with this core message: "Say goodbye to boring vacations, and hello to luxury experiences." And with that, the narrative was set. Throughout the rest of the website, we used the Storybrand framework to identify the problems Melissa's services solve - stressful trip planning, time wasted, and uncontrollable costs - followed by the solutions she brings: ease, attention to detail, tailor-made trips, and the attentive service of Real World Travel.
The website was built using the Webflow platform and featured tons of movement and image features. For something as visual as travel or tourism, we wanted the images on the site to tell the story of traveling - the sights, the smells, the tastes, the atmospheric aroma - so that the client could capture hints of what was available to them. We used a video background to display real footage from around the world as well as several moving galleries to narrate the luxury travel experience Melissa offers. Additionally, we were fortunate to use a lot of amazing images provided by Melissa from her own trips and adventures - a true testament that she practices what she preaches!
After delivering her website, Melissa said this: "I enjoyed every minute working with Sean to build my company website! He not only met my expectations, but far exceeded them! He helped bring the ideas in my head to life. He didn't just build my website, he offered an abundance of business advice and valuable insight to help me develop and grow my brand. The Revival Agency is the real deal. I won't go anywhere else for my website needs!"
%402x.svg)
