Pure Life Water, a sub-business of Blue Trident Brands, is a water company committed to healthy hydration for all. Our project with Pure Life came in partnership with our friends at The University of Health and Performance, a fitness school for veterans. We partnered on behalf of both Pure Life and UHP to capture content surrounding their sponsorship of veterans training at The University of Health and Performance to be certified health coaches and instructors.
The University of Health and Performance program is a specialized educational program for veterans who are already highly skilled and equipping them with the tools, training and knowledge to help others change their lives through fitness coaching. Veterans experience a 3 week course in which they learn coaching principles and best practices for building a client base and procuring sustainable results. This holistic training experience is part of what Revival captured on video as Pure Life proudly supported and generously donated scholarships to veterans in this program.
Our program testimonials centered around four veterans, each with their own story and journey to UHP, including Robert, a BlueTrident employee and veteran, and Edward, a member of the National Guard. Community, life-change, and transformation were clear indicators of Purelife's impact as each veteran shared their story. We had the opportunity to highlight PureLife's investment and witnessed firsthand the difference PureLife made in supporting the UHP vision for equipping veterans for civilian life.
The Revival team also captured some natural product shots in the hands of the veterans throughout the week. Nothing was staged. The vision from the start was to showcase the product authentically as it was being used for hydration and refueling. A truthful and impactful approach to product social marketing.
Revival Agency also took still photos of the UHP campus, the veterans, and the PureLife product showcasing the integration of a generous brand into a special community. The photos were used for digital ads, website, and social marketing initiatives.
For final deliverables, Revival delivered several videos in long form and short form for social reels. Each video was used across various platforms that included website, social media, and even the use of a special QR code on each case of PureLife water featuring the UHP story and partnership.
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