Northwest Arkansas National Airport (XNA) is the regional airport for Arkansas offering an average of 40 flights per day to major cities all over the country. When we first visited with the XNA team, we learned about their vision to carry out a special video to commemorate their 25th anniversary. A vision came together quickly to recall the past, document the present, and speak to the future expansion of the airport.
Our pre-production included wide range of 13 speakers that included U.S. President Bill Clinton, State Representative Uvalde Lindsey, philanthropist Alice Walton, as well as an impressive group of stakeholders, board members, and executive leaders. It was quite an undertaking to coordinate so many schedules and people. The team at XNA did a great job asking provoking questions to highlight each individual's unique perspectives and contributions to the airport.
From shooting in airplane hangers to capturing b-roll around the airport, the Revival team took a cinematic approach. We shot completely on RED Cinema Cameras using Zeiss CP3 lenses and variety of movement applications from our Dana Dolly rail system to the Movi gimbal. Our favorite shot was hanging out of the XNA mini-van while driving 70MPH following a jet landing on the tarmac! It made for a buttery slow-motion shot. And while each interview was distinctly beautiful and uniquely challenging, our biggest obstacle was working around the sounds of airplanes and jet engines taking off!
The Revival team worked hard in post production to polish the final project. We sound-designed the project to remove the jet engines in the background. We also carefully colored the project to pull out the vibrant colors, balance out the frames, and help separate our speakers from the background. But maybe our favorite part was designing a logo animation drop-in with airplane sounds timed with the movement.
The final deliverables included a 13 minute video, 3 shorter videos highlighting the past, present, and future, as well as a variety of reels and shorts for social media marketing. In the end, the feedback from the client and executive leadership was extremely positive. And we were pleased with the final production results ourselves.
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