J Street Gym

J Street Gym is an old-school, bodybuilding, physique-worshipping community of athletes and laypeople committed to holistic health and fitness. When we first engaged the J Street Team, we knew we had an explosive project on our hands. With more than 30 years of history as a classic bodybuilding gym, we knew we needed to reflect their unique culture with musk, vibrancy, ruggedness, and class. We needed to reestablish the story of their gym under new committed ownership. Our challenge was clear: a new logo, a new style, a new website, and new message. Highlighting the same culture of gym excellence, but with different leadership.

The Message

"More than just a workout." From the start, the message needed to communicate that this is not your average gym. J Street is for the brave, the bold, the committed to sweating and sculpting. Those who value weightlifting know the power of old school plate-loaded barbells and a culture where shirtless workouts are normal. We simplified the message to display the culture of body building and performance. Simple words that built a simple and compelling message.

The Website

The website design started with an amazing image/inspiration board of Arnold, Strongman, Mr. Universe, and other OG inspirations. We then narrowed our focus down to the appeal of a concrete floor, metal clanging, and heavy breathing - all captured in the look and feel of a rugged design. With a custom font and a bright red and black color scheme, the website centered around a clean messaging flow. We also added a cinematic video background of various weight lifters to drive home the vibe of J Street Gym.

The Logo

Our logo design took its inspiration from our image board of Arnold, Mr. Universe, and the classic body-builders of the world. With old-school barbells as the centerpiece, we wanted a logo that could be easily branded and recognized on merch, signage, and social media. After a few rounds of edits, we settled on the combined J and S in the logo disguised as a barbell.

The feedback from The J Street team after our project, "Sean and his team at Revival Agency have done so much for our businesses - we were stuck without the direction provided by RA, and have seen our business catapulted to the next level through our partnership.  I can’t say enough about the impact RA has had on our businesses and recommend them to anyone needing help moving their businesses forwarded. Thank you Sean et al for everything you’ve done for us!!!" 

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