The heart and soul of The University of Health and Performance program is equipping high-performance veterans with the tools, training and knowledge to help others change their lives through fitness. But before taking others on that journey, the veterans themselves must go through their own intense course of self-discovery, training and coaching. The Revival team captured this holistic experience of veterans training intensely for 3 consecutive weeks at UHP.
The Testimonials
Part of getting authentic and real testimonials is asking the right questions. We were fortunate to visit with a handful of inspiring veterans who time and again testified about the power of the campus, the community, and the course. From world-class coaches to the best fitness equipment money can buy, the transformational UHP experience was evident in the lives of the veterans we caught on camera. And, we knew because of C4's generosity many of these veterans would become radical life-changers, helping regular people pursue their health and fitness goals.
The Product Shots
The Revival team was also tasked with capturing some of the C4 product in the hands of the veterans around campus. From veterans using the C4 pre-workout powder to the refrigerated energy drinks, we spent time styling the product in a variety of ways. We turned the lights down; we turned up the red and blue and floated around the product with our Movi-Pro Gimbal. We even used some workout chalk to create a haze. The result: some sexy glamour shots.
The Photography
Revival also took the time to capture still photos of veterans engaging C4 products around UHP for future marketing assets and social media. From workouts to breakout sessions, it was easy to find C4 in its natural state around UHP in a variety of positions.
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