Bella Vista

A thriving community of all ages in Northwest Arkansas, Bella Vista is a great place to call home. Many people from around the United States are moving to Bella Vista with the attraction of beautiful scenery, plenty of outdoor activities, and affordable housing costs. In an effort to match the growing accumulation of young families who are significantly lowering the median age, Bella Vista invested in a new logo and rebrand. The Revival Agency spent more than 8 months working collaboratively with the City of Bella Vista team to design a new look, feel, and messaging to reflect the city's most important themes.

The Design Style

From the start, we wanted to ensure the new logo and branding was a reflection of the growing and changing Bella Vista community. Nature, greenery, rolling hills, winding trails, deep blue creeks, outdoor lifestyle, and energetic life. We also incorporated a lot of research into other cities and communities carrying similar values, activities, landscape, and culture. What we found was that our logo needed to feel alive and full of movement. Our colors need to match what you would see with your own eyes. The textures of topography and translucent gradient from blue to green needed to reflect the attitude of change. And the logo-type needed to be memorable and impactful enough to last generations.

The Logo

The new logo speaks to the heart and roots of Bella Vista. Nestled in the Ozark Mountains, there are rolling hills, beautiful bluffs, gorgeous green forestry, and winding creeks. More than 100 miles of purpose-built soft surface trails combine with lakes, golf courses, parks and other amenities to create an outdoor haven for those seeking an active lifestyle.

The light green represents the younger, calming, and early stage spring when things are blooming and growing.

The simplicity of the “b” and “v” represents going back to a relaxed lifestyle and the peaceful way of nature - a reflection of the Bella Vista culture and way of life.

The circular motion signifies the winding trails, movement of life, whirlpools in local creeks, and the budding of plants.

The dark aqua-blue represents the deep blue water of the creeks.

The elevated slope represents the Ozark Mountains and the experiential rush from a downhill trail to a challenging climb.

The rebrand went over very well and the feedback from the city was very positive. Change was needed and a more modern approach to Bella Vista was due, while also remaining true to the heritage and roots of the Bella Vista past. The new logo was able to capitalize on both the present, the past, and the future.